Your audience, before you decide.
We interview real people and turn the research into citizens you can put any question to. Starting with young Amsterdammers.
Scroll to try itAmsterdam · 23–30 · Live and growing
Ask young Amsterdammers anything.
Three questions on us. No account.
What are you working on?
Your brand
The citizens
Meet the first three.
Interviewed at length in Amsterdam this September. Names changed, portraits generated. More on the way.
Daan, 25
self-employed · with partner
Brand associations and in-store feel drive his buying.
Bram, 23
office job · with housemates
Experiences over objects; peer-led, spontaneous, unpretentious buyer
Sem
office job + side business · with housemates
Style-conscious spender chasing terraces, outfits and personal brand
A logo across the chest? No. I want it to look expensive without saying so.
€200 for a jacket is fine if I’ll wear it three winters. Otherwise I wait for the sale.
I wouldn’t buy it online. The fit is the whole thing — tell me where I can try it on.
Honestly? I’ve never thought about that.
How an answer reads
Answers that show their work.
Lines in their register, to show the idea. In the room, every sentence is underlined by what it rests on: the interview says it, it’s reasoned from it, it’s plausible but unbacked, or it wasn’t researched.
What people bring
One live decision. Three honest reactions.
Pick what you’re working on. The room opens with a question ready to send.
Under the hood
Built from real interviews. Checked word for word.
A citizen can reason past the interview — that’s the point — but it can’t invent its past, a number, or a share of anyone.
- 1
We interview real people.
A long conversation, then a questionnaire.
- 2
Every claim is checked.
Not verbatim in the interview? Thrown out.
- 3
Answers come with a receipt.
Known, reasoned, speculation or not researched. The underline shows which.
- 4
They answer alone first.
Nobody hears the others until the moderator pushes back.
Where it fits
Faster than a focus group. Deeper than a survey.
Decision support, not a forecast. Not a sample of Amsterdam either.
| Artificial Citizens | Focus group | Survey panel | |
|---|---|---|---|
| Time to a first answer | Minutes | Weeks | Days to weeks |
| A follow-up the same afternoon | |||
| Hear the reasoning, not a score | |||
| Every claim traceable to a person’s words | If recorded | ||
| Representative of the population | No — specific people | At scale |
Get in
We’re running pilots now.
Bring one live decision. We put it to the audience with you; you keep access for the follow-ups.
Three questions, on us
Stop guessing what they’d say.
Put the decision you’re weighing to three people who’ll tell you what they think, and why.